Sydney LaRoche is responsible for creating and implementing WaterEquity’s creative marketing efforts. In her role, she’s responsible for implementing brand and digital marketing strategy. These strategies include content creation, digital and web marketing, social media, conferences and events. She works closely with internal and external teams to collaborate on communications. She brings 10+ years of experience in marketing and public relations, with a focus in sustainability. 

Prior to joining WaterEquity, Sydney created marketing and communications strategies for several startup companies in the technology and sustainable chemistry fields. She spent six years leading the marketing department of MDC Interior Solutions, where she collaborated with key clients and designers on public relations strategies to increase brand awareness and media coverage

Prior to joining WaterEquity, Sydney received a Bachelor of Arts from Roosevelt University, and holds degrees in both Marketing Communications and Philosophy.